Let’s talk about gifs. That’s “gifs”, not “jifs”—the word stands for “graphic interchange format,” so that’s how you can remember going forward. They’ve been around for a while now, so it’s hard to remember the first gif I remember stumbling upon. Full disclaimer: I started using the internet around 1998 while trying to find out more information about Star Wars Episode One. I quickly landed up in a whole bunch of “official” fan sites, run by a dude named SuperShadow, who had totally obtained the whole script fully a year before the movie came out, you guys. This has…nothing to do with gifs, or autoplay, or this newsletter more generally, so I’ll move along.

The first gif I remember standing out to me was this big long one of Sean Bean saying, “One does not simply walk into Mordor….” before going off on this big rant about how you would need an army of ninja and wizards, and then Gandalf replies that HE’S a wizard, and Boromir says that doesn’t count, and everyone looks around awkwardly. I won’t butcher the rest of it here, but suffice it to say that it is ridiculous.



Incidentally, I just learned that if you type, “One does not” into Google, it recommends a wikipedia link to “Boromir” as the first result. The more you know.

OK, so introduction out of the way. Here’s a link to an article about gifs in online marketing that I’ll refer to sporadically throughout the rest of this blogpost: http://blog.hubspot.com/blog/tabid/6307/bid/33560/The-Ultimate-Guide-to-Using-Animated-GIFs-in-Your-Marketing.aspx#sm.000pstndg1cgueirr2r2pkubqafna

I could detail a long synopsis of the article as I’ve done in the past, but that sounds like a lot of work, and I’m a busy guy with important things to do, like watch this gif of an adorable golden retriever puppy falling asleep (See what I did there?)


So, I’ll go into some of the gifs I’ve seen, and why I think they’re memorable. And no, not all of them will be Star Wars or Lord Of The Rings related. Maybe.

Tasty videos. These are videos that are run by an organization named Tasty, please do not try to eat your monitor. I’ve seen these all over Facebook, and they always show really tas… scrumptious looking recipes that somehow seem well within my power to create. Plus, they autoplay, so I don’t have to go to all the effort of clicking a button.

Baby elephants, baby tigers, etc. Everyone is afraid of wild animals, but everyone likes pets. Everyone likes seeing wild animals act like pets. It’s endearing, and helps “humanize” things that are otherwise totally unfamiliar.


Hot ball of nickel being placed on random objects. This goes with the last item here pretty well. Science class made us all fall asleep, EXCEPT when something went kablooey, bonus points if it happened with household objects that any fool could find and use. Um. Anyway, these videos “normalize” science in a way that’s appealing and interesting to the average layman. Spoiler alert: As a non-scientist, I, too, am an average layman.


People injuring themselves. So, I’m a bad person.


Let us know if you want to see more GIF round ups in our monthly newsletter and we will happily send them to you!

Happy June!